TRANSFORMATIONS. ANALYTICS. INSIGHTS.
TRANSFORMATIONS. ANALYTICS. INSIGHTS.
Shaping social media strategy using analytics and insight.
CSAC
Follower Growth: 37.9% increase in the follower count within 90 days through targeted content strategies.
Engagement: Boosted engagement by 120% by implementing interactive stories, event reminders, and highlights to foster a stronger connection with the audience.
Impressions: Improved overall impressions by 46.4% by optimizing posting times, utilizing relevant hashtags, and Meta Business Suite to expand reach.
CSAC HIGHLIGHTS
Added highlights to the account to spotlight events, resources and programming provided to students.
Account existed less than a year and had no true brand identity at the start of my internship.
By implementing the new branding, we were able to stand apart from other campus departments while also becoming a recognizable resource for students on campus.
Blush floral co
Follower Growth: 4.97% increase in the follower count within 50 days
Engagement: Increased likes, comments and shares by implementing interactive stories, CTA in caption copy and through engaging content.
Top Performing Content: Insights revealed Reels reached more accounts which reflected the content strategy. As reels were prioritized, I still made sure to sprinkle in alternative forms of content to build momentum and the business account portfolio.
Watch Time: As reels was the top performing form content, shorter reels performed better than 30 second+ reels. I realigned my content strategy to create shorter reels to increase watch time and engagement to be favored by the algorithm.
Optimized Account Transformation
The goal was to optimize the account bio and highlights with key information and keywords, ensuring potential clients can easily find us and services they need.
